PROMOTION & ANALYTICS

Find your audience. Understand it thoroughly.

Pitch and catch. Throw your message out there. See what hits the strike zone.

SOCIAL PROMOTION

important phrase

We want your voice to be heard in the digital space.

Social Media platforms are becoming an alternate web. Companies and other vibrant organizations need to have a presence there too.

Distributed Web Presence - Scial Media

Site promotion through social media

Social media is a proven strategy to drive traffic to a website, ultimately enhancing the objective of gaining more customers.

Social Media provides an important vehicle to promote your organization to potential target audiences. Social Media sites are some of the top referral sites to business websites. Social media pages and shared content can act as direct links to a company website which drives more visitors to the site.

Drive Traffic to your website.

Social Media can create awareness and start conversations with potential customers giving it the ability to spread through word of mouth among customers and their friends. Social Media sites should be designed to link to content on the organization's core web presences.

Social Media provides a company with an instant audience ready to listen. Social platforms allow a company to present information and messages that grab attention and hopefully make new customer connections.

SEARCH

important phrase

We want your website to be easily found.

A strong social media presence can positively affect the rank and visibility of a website in search engine results.

Site promotion through search

Search Engine Optimization (SEO) is a method of improving a website's ranking and visibility in search engine results with the goal of directing more visitors to the website.

SEO can be accomplished by adding or modifying specific elements of a site so search engines can easily interpret the content and better target users search queries.

search magnifying glass

SEO is a crucial part of reaching target audiences and making a website visible to its audience. A company that employs good SEO tactics on their website will be more visible to potential customers that use common search engines.

Social media platforms can provide a company or organization more leverage then organic search, because social media profiles rank high in search results and in many cases higher than the company website, because of the weight of the social media sites.

Social Media sites themselves are designed with search functionality so having a presence on the social sites is another way people can find out about a company.

ADVERTISING

important phrase

We help navigate the digital advertising space.

Product messaging comes from all directions. Make sure your message in the digital space competes well for your audience's eyeball time.

Site promotion through paid advertising

Web advertising is generally sold using either the cost-per-click (CPC) or the cost-per-thousand impressions (CPM) model.

Cost-per-click advertising generates an advertising cost only when a site visitor actually clicks on the ad. There are incentives for the advertiser to produce effective ads and the ad platform to place ads effectively on web screens of users most likely to click on the ad. No revenue is generated for the ad platform unless the ads are clicked and no revenue is generated for the advertiser unless customer sales are achieved.

Cost-Per-Click

Cost-per-thousand impressions advertising generates an advertising cost when an ad is displayed to an individual web viewer. The price is calculated per thousand 'impressions' which may be placed across different websites. Revenue is generated for the ad platform by displaying the advertiser's ad. Effectiveness for the advertiser depends on where the ad is placed. Imprint/impression based advertising works best when paired up with content that is likely to draw viewers that are interested in the subject of the ad.

Pay-Per-Thousands

With CPC advertising there is also the potential for fraudulent clicks that generate cost without bringing legitimate customer traffic, so analytics to audit and track ad performance are important considerations.

Analytics are also important for understanding the effectiveness of CPM advertising, since easily measurable click metrics are not available. Displaying an ad a thousand times on sites that have no relevance to the product are a waste of advertising dollars.

Once a visitor has found their way to an advertiser's web presence, analytics are also essential to understand how effectively the site converts a visit into a sale or other goal completion.

Search-based Advertising

The CPM model is more effective with contextual advertising like search-based ads. The advertiser (or their ad buyer) chooses which search terms will trigger placement of the ads. Most web advertising platforms – including search-based ads – use some form of bidding for the ad placement space, so ad-buying expertise can significantly improve the effectiveness of an advertising budget.

Context-based Advertising

Contextual advertising is also a good approach for CPM advertising as well as the CPC approach. Advertising content is matched up for placement with relevant contextual content across a network of content provider websites.

Social Media Advertising

Many social media sites include paid advertising opportunities for companies. Paid advertisements strategically place company ads on the social feeds of your specific audiences. The advertisement packages vary, but allow the company to specify who, what, when, where and how often the ad will run. This can help companies connect to potential customers. Paid advertising may be a beneficial tactic to include in a social media plan.

ANALYTICS

important phrase

We gather and analyze stats for you to manage your game.

Now we need to see if our pitches are hitting the strike zone.

Analytics is the capture and analysis of data about users' interaction with a web presence. Without knowing what kind of results your web efforts are bringing, you are batting with your eyes closed.

Analytics Illustration

Analytics seeks to answer all kinds of effectiveness questions...about particular promotion efforts... about the reaction of users to your content, site organization, and navigation paths... about usage characteristics of your audience demographic groups. Ultimately analytics helps you track the site's pre-defined goal completions.

Client-Side Analytics

Client-side tracking is installed as part of the downloaded web page code. The browser interaction of the user is tracked and sent to an analytics platform. Google Analytics is the most popular client-side analytics platform, primarily because the basic analytics functionality is provided free of charge.

Behavior Flow

Behavior Flow

Server-Side Analytics

Server-side analytics involves logging and analyzing page requests received by the web server from remote session users. Special analytics software is installed on the web server to perform these functions.

Social Media Analytics

Social media sites often provide helpful analytics data about users' interaction with a social media presence.

Social Promotion - Guy with Mega Phone

SOCIAL PROMOTION

important phrase

We want your voice to be heard in the digital space.

Social Media platforms are becoming an alternate web. Companies and other vibrant organizations need to have a presence there too.

...

Site promotion through social media

Social media is a proven strategy to drive traffic to a website, ultimately enhancing the objective of gaining more customers.

Social Media provides an important vehicle to promote your organization to potential target audiences. Social Media sites are some of the top referral sites to business websites. Social media pages and shared content can act as direct links to a company website which drives more visitors to the site.

...

Social Media can create awareness and start conversations with potential customers giving it the ability to spread through word of mouth among customers and their friends. Social Media sites should be designed to link to content on the organization's core web presences.

Social Media provides a company with an instant audience ready to listen. Social platforms allow a company to present information and messages that grab attention and hopefully make new customer connections.

Chalkboard Search Box

SEARCH

important phrase

We want your website to be easily found.

A strong social media presence can positively affect the rank and visibility of a website in search engine results.

Site promotion through search

Search Engine Optimization (SEO) is a method of improving a website's ranking and visibility in search engine results with the goal of directing more visitors to the website.

SEO can be accomplished by adding or modifying specific elements of a site so search engines can easily interpret the content and better target users search queries.

Search Magnifying Glass

SEO is a crucial part of reaching target audiences and making a website visible to its audience. A company that employs good SEO tactics on their website will be more visible to potential customers that use common search engines.

Social media platforms can provide a company or organization more leverage then organic search, because social media profiles rank high in search results and in many cases higher than the company website, because of the weight of the social media sites.

Social Media sites themselves are designed with search functionality so having a presence on the social sites is another way people can find out about a company.

Times Square – Girl looking at her phone

ADVERTISING

important phrase

We help navigate the digital advertising space.

Product messaging comes from all directions. Make sure your message in the digital space competes well for your audience's eyeball time.

Site promotion through paid advertising

Web advertising is generally sold using either the cost-per-click (CPC) or the cost-per-thousand impressions (CPM) model.

Cost-per-click advertising generates an advertising cost only when a site visitor actually clicks on the ad. There are incentives for the advertiser to produce effective ads and the ad platform to place ads effectively on web screens of users most likely to click on the ad. No revenue is generated for the ad platform unless the ads are clicked and no revenue is generated for the advertiser unless customer sales are achieved.

Cost-Per-Click

Cost-per-thousand impressions advertising generates an advertising cost when an ad is displayed to an individual web viewer. The price is calculated per thousand 'impressions' which may be placed across different websites. Revenue is generated for the ad platform by displaying the advertiser's ad. Effectiveness for the advertiser depends on where the ad is placed. Imprint/impression based advertising works best when paired up with content that is likely to draw viewers that are interested in the subject of the ad.

Cost-Per-Thousand

With CPC advertising there is also the potential for fraudulent clicks that generate cost without bringing legitimate customer traffic, so analytics to audit and track ad performance are important considerations.

Analytics are also important for understanding the effectiveness of CPM advertising, since easily measurable click metrics are not available. Displaying an ad a thousand times on sites that have no relevance to the product are a waste of advertising dollars.

Once a visitor has found their way to an advertiser's web presence, analytics are also essential to understand how effectively the site converts a visit into a sale or other goal completion.

Search-based Advertising

The CPM model is more effective with contextual advertising like search-based ads. The advertiser (or their ad buyer) chooses which search terms will trigger placement of the ads. Most web advertising platforms – including search-based ads – use some form of bidding for the ad placement space, so ad-buying expertise can significantly improve the effectiveness of an advertising budget.

Context-based Advertising

Contextual advertising is also a good approach for CPM advertising as well as the CPC approach. Advertising content is matched up for placement with relevant contextual content across a network of content provider websites.

Social Media Advertising

Many social media sites include paid advertising opportunities for companies. Paid advertisements strategically place company ads on the social feeds of your specific audiences. The advertisement packages vary, but allow the company to specify who, what, when, where and how often the ad will run. This can help companies connect to potential customers. Paid advertising may be a beneficial tactic to include in a social media plan.

Tablet – Analytics display

ANALYTICS

important phrase

We gather and analyze stats for you to manage your game.

Now we need to see if our pitches are hitting the strike zone.

Analytics is the capture and analysis of data about users' interaction with a web presence. Without knowing what kind of results your web efforts are bringing, you are batting with your eyes closed.

Analytics Illustration

Analytics seeks to answer all kinds of effectiveness questions...about particular promotion efforts... about the reaction of users to your content, site organization, and navigation paths... about usage characteristics of your audience demographic groups. Ultimately analytics helps you track the site's pre-defined goal completions.

Client-Side Analytics

Client-side tracking is installed as part of the downloaded web page code. The browser interaction of the user is tracked and sent to an analytics platform. Google Analytics is the most popular client-side analytics platform, primarily because the basic analytics functionality is provided free of charge.

Behavior Flow

Behavior Flow

Server-Side Analytics

Server-side analytics involves logging and analyzing page requests received by the web server from remote session users. Special analytics software is installed on the web server to perform these functions.

Social Media Analytics

Social media sites often provide helpful analytics data about users' interaction with a social media presence.

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