CONTENT DEVELOPMENT

Content and Code.

A pretty package is disappointing if there's nothing inside.

CONTENT STRATEGY

important phrase

It's the content, stupid! Content is your credibility.

It is not enough to just know how to code a cool design, you must also know how to develop clear and impactful content to be successful. SoftScience Web Media can do both.

Web content is the information displayed in various formats and published on websites. Content may consist of text, graphics, images, audio, video or other digital assets that could be displayed and viewed by a web browser.

Web content creation involves researching, writing, gathering, organizing, and editing information to produce informative and captivating material on a website.

Content Strategy is a specific type of design that maximizes the impact of the content by organizing it in a way that is readable, understandable, findable, actionable and shareable in all of its forms (source: Wikipedia).

Custom Design Illustration

Well-crafted content is key to successful websites. Content is the meat of the website. It is the information the user needs to perform tasks and complete goals. Without good content, a website will fail to accomplish its goals and will not resonate with its audience.

Content must be curated to identify the key pieces that can be strategically assembled to create a meaningful and valuable experience for the user. Concepts of "search" to sift through content, places all the responsibility on the user and may not be the most effective way to reach an audience.

RESEARCH

important phrase

Credibility comes from getting it right.

Content must be engaging and compelling to grab users' attention and make them want to stay on the website to learn more and ultimately engage with the organization. Research is an important early phase of content development.

Web content should be precise and focused, allowing users to get the information they want quickly and efficiently. Content must be unique, useful, relevant and up-to-date, so visitors to the website will want to come back and establish a long-term relationship with the company.

Web content should be accurate. Credibility is lost if the content is wrong, out of date, or off-topic.

Content may need to establish credibility with the site audience for new or not-well-known ideas. In such cases carefully researched links can connect users to additional content that further explain an important subject and establish the site's own credibility.

Use of third party content in various forms can be subject to various copyright or other usage restrictions. Research and documentation of the sources of all content potentially used in the site is part of the research function. Proper citations are part of the content production process.

WRITING

important phrase

One more time... Content must be engaging and compelling to grab users' attention.

Writing excellent prose is a skill that is essential to content development. A good content word-smith understands how subtle differences in meaning can be used effectively so the audience can 'read between the lines' and grasp the message as fully as possible in the most concise way.

A content writer must also understand the target audience and be able to craft words that reach each target demographic. The writer must be able to simultaneously address differences in education, vintage, culture, attention spans, and reading skill levels.

Editing is crucial to content development. Simple errors and mistakes stick out to the audience and casts the organization in a negative light.

Textual content must be contain relevant and logical keywords to maximize search engine indexing and rank according to the site SEO strategy, so the content writer must keep SEO goals for the site in mind too.

Content should contain some useful hyperlinks within the text that connect users to additional content that further explain an important subject. This is especially true if your particular content presentation needs to be short, sweet and focused, but some of your users may need more information in order to stay engaged.

Too many links can be distracting, so judgement must be applied in deciding which additional information is made available.

One usual web content goal is to keep users engaged with your web presence, not someone else's, so internal site links are better than links that take users away from your site.

SEO

important phrase

Search crawlers need special content elements to categorize your content.

When search engines like Google crawl your site to figure out what it's about, content producers and web developers need to leave the search engine the right clues.

Search Engine Optimization (SEO) is a term for a variety of techniques that insure that the search crawler understands your content the way you want it to. SEO can be accomplished by adding or modifying specific elements of a site so search engines can easily interpret the content and better target users search queries.

Content writers need to know the SEO best practices for keyword placement in the text. Web developers need to know SEO best practices for placement of special machine-readable content indicators. Even using search-friendly file naming conventions can help.

If done correctly, SEO improves a website's ranking and visibility in search engine results for the search terms that you want to be found with. Better search findability by your preferred target audience brings more desirable visitors to your website.

SEO best practices evolve all the time as search engines refine their analysis algorithms. SoftScience Web Media will always modify our SEO practices to meet the changing criteria. We can do an SEO audit to see how you can improve your findability.

LOGO & BRANDING

important phrase

Your logo must speak without saying.

We can help you create a powerful brand.

We will reinforce your brand in all we do for you.

PHOTOGRAPHY

important phrase

An image is worth a thousand words.

With professional photographers and digital photographic editing expertise, we can produce stunning raster imagery for your web production.

Whether the situation calls for quality photography, photo illustrations, or digital editing of your own photography, SoftScience Web Media is a full service digital photographic content resource if needed.

ILLUSTRATION

important phrase

An illustration is worth two thousand words.

With professional illustrators and artists, and with comprehensive digital illustration creation and editing capabilities, we can produce stunning vector imagery for your web presence.

Non-photo illustrations, digital drawings, web visual elements, infographics, and data visualizations are all common vector illustration types that are part of an effective web content strategy. Postscript-based (.eps/.ai) or SVG are vector formats that we work with.

Whether the situation calls for original illustrations, illustrations derived from commercial vector art, or digital adaptations of your own vector illustration files, SoftScience Web Media is a full service digital illustration content resource ready to produce stunning illustrations for your web presence. Our digital illustrators can produce the right image quickly and efficiently.

ANIMATIONS

important phrase

We can put your message in motion. An animation is worth ten thousand words.

With our team of programmers, professional illustrators, photographers, videographers, and digital animation specialists on staff, SoftScience Web Media can produce powerful animations for your web production.

CSS animations, the HTML5 Canvas API, and jQuery and JavaScript animation programming all use the web browser to render animation effects directly from code.

Animations such as cinemagraphs that are pre-produced by other production techniques can be displayed by the web browser as .gif files and video files.

More sophisticated animations and short video clips created using digital motion graphics rendering software like Adobe After Effects can be displayed as video elements as part of the web content.

Interactive animations where the user can control elements of the animation experience can be built using browser rendered animation technologies or Flash, although Flash will not run on some browser platforms.

Since SoftScience Web Media is experienced in all the principal animation technologies appropriate for web content, we recommend the appropriate animation strategy rather than just the one approach some firms might recommend because that is the method they happen to know how to do.

VIDEO & AUDIO

important phrase

Sound and motion are the ultimate messaging platform... if done well.

With full service videography, sound recording, video editing, sound editing, video post-production and related services, SoftScience Web Media can produce professional video content for a YouTube channel, or direct inclusion in your web site.

Audio production services for podcasts and other web applications are available as well.

Computer display-based video capture is also one of SoftScience Web Media's special content services. Screen video production (video recording, video editing and sound track production) for training videos and other purposes can be integrated with live action video or motion graphic video elements to make powerful video content.

DATABASE POPULATION

important phrase

Dynamic web presences are driven by data. We can get your data to the Web.

Sometimes your corporate data is your most important web content.

With more than 25 years of database design, data acquisition, data conversion, data analysis, and data management experience, we can build and populate the server-side databases that will drive the most complex data-driven dynamic web content.

Light Bulb - Content Strategy

CONTENT STRATEGY

important phrase

It's the content, stupid! Content is your credibility.

It is not enough to just know how to code a cool design, you must also know how to develop clear and impactful content to be successful. SoftScience Web Media can do both.

Web content is the information displayed in various formats and published on websites. Content may consist of text, graphics, images, audio, video or other digital assets that could be displayed and viewed by a web browser.

Web content creation involves researching, writing, gathering, organizing, and editing information to produce informative and captivating material on a website.

Content Strategy is a specific type of design that maximizes the impact of the content by organizing it in a way that is readable, understandable, findable, actionable and shareable in all of its forms (source: Wikipedia).

Content Design Illustration

Well-crafted content is key to successful websites. Content is the meat of the website. It is the information the user needs to perform tasks and complete goals. Without good content, a website will fail to accomplish its goals and will not resonate with its audience.

Content must be curated to identify the key pieces that can be strategically assembled to create a meaningful and valuable experience for the user. Concepts of "search" to sift through content, places all the responsibility on the user and may not be the most effective way to reach an audience.

Research - Book Image

RESEARCH

important phrase

Credibility comes from getting it right.

Content must be engaging and compelling to grab users' attention and make them want to stay on the website to learn more and ultimately engage with the organization. Research is an important early phase of content development.

Web content should be precise and focused, allowing users to get the information they want quickly and efficiently. Content must be unique, useful, relevant and up-to-date, so visitors to the website will want to come back and establish a long-term relationship with the company.

Web content should be accurate. Credibility is lost if the content is wrong, out of date, or off-topic.

Content may need to establish credibility with the site audience for new or not-well-known ideas. In such cases carefully researched links can connect users to additional content that further explain an important subject and establish the site's own credibility.

Use of third party content in various forms can be subject to various copyright or other usage restrictions. Research and documentation of the sources of all content potentially used in the site is part of the research function. Proper citations are part of the content production process.

Writing - person typing on a laptop

WRITING

important phrase

One more time... Content must be engaging and compelling to grab users' attention.

Writing excellent prose is a skill that is essential to content development. A good content word-smith understands how subtle differences in meaning can be used effectively so the audience can 'read between the lines' and grasp the message as fully as possible in the most concise way.

A content writer must also understand the target audience and be able to craft words that reach each target demographic. The writer must be able to simultaneously address differences in education, vintage, culture, attention spans, and reading skill levels.

Editing is crucial to content development. Simple errors and mistakes stick out to the audience and casts the organization in a negative light.

Textual content must be contain relevant and logical keywords to maximize search engine indexing and rank according to the site SEO strategy, so the content writer must keep SEO goals for the site in mind too.

Content should contain some useful hyperlinks within the text that connect users to additional content that further explain an important subject. This is especially true if your particular content presentation needs to be short, sweet and focused, but some of your users may need more information in order to stay engaged.

Too many links can be distracting, so judgement must be applied in deciding which additional information is made available.

One usual web content goal is to keep users engaged with your web presence, not someone else's, so internal site links are better than links that take users away from your site.

SEO - Tablet with Google Search

SEO

important phrase

Search crawlers need special content elements to categorize your content.

When search engines like Google crawl your site to figure out what it's about, content producers and web developers need to leave the search engine the right clues.

Search Engine Optimization (SEO) is a term for a variety of techniques that insure that the search crawler understands your content the way you want it to. SEO can be accomplished by adding or modifying specific elements of a site so search engines can easily interpret the content and better target users search queries.

Content writers need to know the SEO best practices for keyword placement in the text. Web developers need to know SEO best practices for placement of special machine-readable content indicators. Even using search-friendly file naming conventions can help.

If done correctly, SEO improves a website's ranking and visibility in search engine results for the search terms that you want to be found with. Better search findability by your preferred target audience brings more desirable visitors to your website.

SEO best practices evolve all the time as search engines refine their analysis algorithms. SoftScience Web Media will always modify our SEO practices to meet the changing criteria. We can do an SEO audit to see how you can improve your findability.

Logo & Branding - Coke

LOGO & BRANDING

important phrase

Your logo must speak without saying.

We can help you create a powerful brand.

We will reinforce your brand in all we do for you.

Photography - Photographer camera close up

PHOTOGRAPHY

important phrase

An image is worth a thousand words.

With professional photographers and digital photographic editing expertise, we can produce stunning raster imagery for your web production.

Whether the situation calls for quality photography, photo illustrations, or digital editing of your own photography, SoftScience Web Media is a full service digital photographic content resource if needed.

Egg on pink background - Illustration

ILLUSTRATION

important phrase

An illustration is worth two thousand words.

With professional illustrators and artists, and with comprehensive digital illustration creation and editing capabilities, we can produce stunning vector imagery for your web presence.

Non-photo illustrations, digital drawings, web visual elements, infographics, and data visualizations are all common vector illustration types that are part of an effective web content strategy. Postscript-based (.eps/.ai) or SVG are vector formats that we work with.

Whether the situation calls for original illustrations, illustrations derived from commercial vector art, or digital adaptations of your own vector illustration files, SoftScience Web Media is a full service digital illustration content resource ready to produce stunning illustrations for your web presence. Our digital illustrators can produce the right image quickly and efficiently.

Airplane flying through the clouds animation

ANIMATIONS

important phrase

We can put your message in motion. An animation is worth ten thousand words.

With our team of programmers, professional illustrators, photographers, videographers, and digital animation specialists on staff, SoftScience Web Media can produce powerful animations for your web production.

CSS animations, the HTML5 Canvas API, and jQuery and JavaScript animation programming all use the web browser to render animation effects directly from code.

Animations such as cinemagraphs that are pre-produced by other production techniques can be displayed by the web browser as .gif files and video files.

More sophisticated animations and short video clips created using digital motion graphics rendering software like Adobe After Effects can be displayed as video elements as part of the web content.

Interactive animations where the user can control elements of the animation experience can be built using browser rendered animation technologies or Flash, although Flash will not run on some browser platforms.

Since SoftScience Web Media is experienced in all the principal animation technologies appropriate for web content, we recommend the appropriate animation strategy rather than just the one approach some firms might recommend because that is the method they happen to know how to do.

iPhone with earbuds - Google Play

VIDEO & AUDIO

important phrase

Sound and motion are the ultimate messaging platform... if done well.

With full service videography, sound recording, video editing, sound editing, video post-production and related services, SoftScience Web Media can produce professional video content for a YouTube channel, or direct inclusion in your web site.

Audio production services for podcasts and other web applications are available as well.

Computer display-based video capture is also one of SoftScience Web Media's special content services. Screen video production (video recording, video editing and sound track production) for training videos and other purposes can be integrated with live action video or motion graphic video elements to make powerful video content.

Database Design - person drawing database relationships

DATABASE POPULATION

important phrase

Dynamic web presences are driven by data. We can get your data to the Web.

Sometimes your corporate data is your most important web content.

With more than 25 years of database design, data acquisition, data conversion, data analysis, and data management experience, we can build and populate the server-side databases that will drive the most complex data-driven dynamic web content.

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